The largest driver of the semiconductor industry, the consumer electronics market comprises electronic equipment intended for everyday use, most often in entertainment, communications and office productivity. Products in the consumer category include radio receivers, television sets, MP3 players, video recorders, DVD players, digital cameras, camcorders, personal computers, video game consoles, PDAs, calculators, digital clocks, telephones, and many components that go into “smart homes” and home offices.

Consumer electronic products are seeing increasing wireless capability to be able to connect to and download information and content from providers and to talk to each other over the Internet, thus becoming members of the IoT ecosystem. This trend is leading to a growing need for low-cost, secure and updatable NVM in consumer products, driven by increasing software content, data storage and code storage.

Emerging product categories are projected to grow substantially in 2014. These new technology categories include 3D printers, Bluetooth wireless speakers, convertible PCs (a tablet and laptop in one), wearable electronics, such as health and fitness devices, smart watches, Ultra HD television displays and additional components for smart homes.