The NVM Insider, Issue 9

September 2010

A quarterly look at embedded NVM/OTP happenings

Executive Opinion: OTP Business Continues to be Good for Sidense

Xerxes Wania, President and CEO, Sidense

As the fiscal year winds down for Sidense, I thought you would like a brief summary of how the year has gone for us. The answer - quite well.

We are forecasting FY2010 to be the best ever for Sidense, with more than 50% higher revenue compared to FY2009. Along with several repeat customer deals, we continue to attract many new customers and now have shipped more than 100 of our secure, reliable and cost-effective OTP macros to more than 60 customers worldwide.

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Outside Thoughts: The Perfect Storm

By Mike Kaskowitz, Managing Director, Infinitedge

As we begin to emerge from the worst global recession in most of our lifetimes, it reminds me of having survived a storm of epic proportions. Fortunately, there are some global market drivers that are creating an outstanding opportunity for IP companies and a new "Perfect Storm" is emerging.

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Tech Tidbits: Emulated MTP Operation using Sidense OTP Macros

Craig Downing, Product Marketing Manager and Jim Lipman, Director of Marketing, Sidense

Many multi-time programmable (MTP) applications that currently use traditional embedded NVM can benefit from using Sidense OTP in an emulated MTP (eMTP) mode in place of more traditional Flash memory or EEPROM. These applications are those that need reprogramming just a few times (sometimes referred to as Few Times Programmable, or FTP) over the lifetime of the product, such as for HDCP encryption keys, firmware, or product IDs that track product update information.

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Sidense Out and About

Press Releases

• Sidense Granted Anti-fuse Memory Cell Patent by USPTO (August 20, 2010)
• Sidense Corp. Files Motion for Dismissal and/or Amendment of Kilopass's Claims (August 10, 2010)
• Sidense Introduces Ultra-Low-Power NVM Memory (June 7, 2010)

Sidense Patents

Sidense was granted two patents in July by the United States Patent and Trademark Office (USPTO):

• Patent #7,755,162 for an "Anti-Fuse Memory Cell"
• Patent #7,764,532 for a "High Speed OTP Sensing Scheme"

Visit Sidense at the Upcoming Conferences and Tradeshows

• 
  GSA Emerging Opportunities Expo and Conference, Booth #602
  Santa Clara, CA (Sept. 16, 2010).
  To schedule a meeting with Sidense at the GSA Expo, please contact Jim Lipman at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 925-606-1370
• SMIC Symposium, Booth TBD
  Santa Clara, CA (Oct. 8, 2010).
• 
  GLOBALFOUNDRIES Technology Conference (GTC), Booth TBD
  Taipei, Hsinchu (Oct. 13, 2010).
  To schedule a meeting with Sidense at GTC, please contact Morse Wang at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• 
  ARM European Technology Conference (AETC), Booth TBD
  Paris, France (Oct. 21, 2010).
  To schedule a meeting with Sidense at AETC, please contact Wim van Seters at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• 
  Embedded Technology 2010 (ET 2010)
  Pacifico Yokohama, Japan (Dec. 1-3, 2010).
  Sidense will be in the Constellations Booth. To schedule a meeting with Sidense at ET2010, please contact Kazuaki Okawa at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

NVM on the Mind

Other Conferences of Interest

• Non Volatile Memory Conference
  "Developing Successful Strategies for the NVM Revolution: 2010-2020"
  Santa Clara, CA, Sept. 22
• ARM Technology Conference
  Santa Clara, CA, Nov. 9-11

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