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Detroit Meets Silicon Valley

Andrew Faulkner, Jim Lipman — Sidense; published 05-17-2016

"Not your father's Oldsmobile" was an ad campaign launched in 1988 (at least in the U.S.) to convince buyers that the new Oldsmobiles were more advanced and better looking than what their parents might have had. Although, in retrospect, a bad idea (Oldsmobile ceased making cars in 2000), the campaign was an attempt to advertise that automobiles change over time and that this was desirable. The current state of automotive development brings the pace of change to new levels, adding advanced technology to safety, control, communications, efficiency, and comfort."

Detroit Meets Silicon Valley

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