Support & Resources

March 2012

A quarterly look at embedded NVM/OTP happenings


 

Tom Schild, Vice President Worldwide Sales and Marketing, Sidense

Executive Opinion:
Attaining Acceptance in the Semiconductor IP Marketplace

Tom Schild, Vice President Worldwide Sales and Marketing, Sidense

 

Sidense recently licensed its OTP IP for its 200th customer design, a significant milestone for an IP company developing non-volatile 1T-OTP memory as its only product. During the past quarter, we announced licensing of our 1T-OTP macros to two new customers, Aptina and Toumaz Microsystems. We've also been successful licensing our 1T-OTP to many of the top 25 semiconductor companies, as ranked by iSuppli for 2010.

There are several metrics IP vendors can use to gauge their success. Revenue and profit, naturally, are near the top of the "successful" list. However, broad industry acceptance - as measured by the breadth and diversity of its customer base - is also very important. With our customer base continuing to grow, Sidense has shown that its 1T-OTP products are in demand by a lot of companies for applications such as code and encryption key storage, analog trimming and calibration, device configuration and device IDs. The number of customer designs show that many of our customers have done more than one design using our OTP, a good indicator of their satisfaction with Sidense and our OTP.

Read more

 

Eric Esteve, IPnest

Outside Thoughts:
IP Paradox

By Eric Esteve, IPnest

 

The IP market is a niche market, with revenue of about 1% of the overall semiconductor business, but it is highly strategic for the chip makers. IP helps the chip maker to drastically improve their TTM, when buying a commodity function they can concentrate on the part of the design which differentiates them from the competition. When buying an advanced processor core, or a specific controller for the latest Ethernet protocol, to name a few, they can enter a certain market more rapidly and make a breakthrough.

Bringing so many advantages, the IP vendors should be very successful! In fact, what we see is an IP market dominated by either real innovators (ARM, Rambus or Silicon Image), or by a large EDA company who has built a strong portfolio by making successive acquisitions (USB, PCIe, DDRn, NVM, Memories, MIPI and mixed signal IP). Then you find a few dozen companies (maybe less) doing well, but no more, on niche markets. What about the other, several hundred companies? Trying to survive ...

Read more

 

Sidense Out and About

Press Releases

Articles

  • Sidense Video - 1T-OTP
    Click here to watch a short video on how Sidense 1T-OTP memory can be a Key Ingredient for Your Silicon Success

Visit Sidense at the Upcoming Conferences and Tradeshows

  • Common Platform Virtual Technology Forum 2012
    To visit Sidense at the Common Platform Virtual Technology Forum online that began on March 14, please visit:
    http://events.unisfair.com/index.jsp?eid=760&seid=16.
  • TSMC Technology Symposiums
    San Jose, CA - Tuesday, April 17, 2012
    San Jose McEnery Convention Center, 408 S. Almaden Blvd., San Jose, CA 95110

    To schedule a meeting at the TSMC Tech. Symposium in San Jose, please contact:
    Jim Lipman, This email address is being protected from spambots. You need JavaScript enabled to view it., 925-606-1370.

    Waltham (Boston), MA - Tuesday, April 24, 2012
    The Westin-Waltham Boston, 70 3rd Ave, Waltham, MA 02451

    Austin, TX - Thursday, April 26, 2012
    Four Seasons Hotel, 98 San Jacinto Blvd., Austin, TX 78701

    To schedule a meeting at the TSMC Tech Symposiums in Boston or Austin, please contact:
    Susann Friedricks, This email address is being protected from spambots. You need JavaScript enabled to view it., 830-613-8948.

    Hsinchu, Taiwan – Thursday, May 10, 2012
    Ambassador Hotel Hsinchu, 10F, No.188, Chung Hwa Road, Sec. 2, Hsinchu 300, Taiwan, R.O.C

    To schedule a meeting at the TSMC Tech Symposium in Hsinchu please contact: Morse Wang, This email address is being protected from spambots. You need JavaScript enabled to view it., 886-6920-008-958.

    Yokohama, Japan – Thursday, June 29, 20122
    Pan Pacific Yokohama Bay Hotel Tokyu, 2-3-7, Minato Mirai, Nishi-ku, Yokohama, Kanagawa, Japan 220-8543

    To schedule a meeting at the TSMC Tech Symposium in Yokohama please contact: Kazuaki Okawa, This email address is being protected from spambots. You need JavaScript enabled to view it., 81-3-3358-6252.

    To register for the TSMC Technology Symposiums, please go to:
    https://www.lookingcube.com/tsmc/symposium12/welcome_exhib.asp.


 

 

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