Support & Resources

March 2010

A quarterly look at embedded NVM/OTP happenings

Ken MacAskill, CFO, Sidense

Executive Opinion: A Message from Sidense's New CFO

Ken MacAskill, CFO, Sidense

I am very excited to be part of the Sidense team. Having worked at several venture-based companies over the past 10 years, I believe Sidense is well positioned for success. The company, by assembling first-class development and executive management teams, has developed and delivered innovate, best of breed, and market-leading technology. Already the company has generated significant momentum within the NVM market, establishing strong relationships with Tier I partners and customers, which will pave the way for solid and immediate revenue growth.

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Charles Byers, Managing Director, Business Practicum

Outside Thoughts: The Case for Marketing as a Recovery Ingredient

Charles Byers, Managing Director, Business Practicum

The entire semiconductor value chain ... IP included ... has reached a critical juncture in its history. It is a point reached not because its engineers cannot find a technology innovation to overcome an insurmountable challenge, but rather because its companies do not have the capital or the borrowing power to do so.

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Customer Corner: Next generation amplifiers deliver months of battery-powered audio

Audium uses OTP memory to reach unprecedented levels of efficiency
Huw Davies, Chief Commercial Officer, Audium Semiconductor

A new breed of ultra efficient audio amplifier has been created which, at normal listening levels, is more than 20 times more efficient than the next best amplifier technology, Class D, and does not compromise audio quality. Indeed, the new standard of amplifier technology is so efficient that, under typical usage conditions, a wireless speaker running for three hours per day would last for 10 months before its four 1.5V C-size batteries would need a recharge.

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Sidense Out and About

Press Releases

Sidense Authored Articles

Upcoming Conferences/Tradeshows of Interest

  • IPextreme Constellations Semiconductor IP Conference
    Santa Clara, CA (March 31, 2010)
    Sidense will be making a presentation and serving on a panel addressing the technical issues involved with, “What keeps you up at night about buying IP?”  The event, being held at the TechMart in Santa Clara, California, brings together a group of leading IP companies to discuss, in presentations and panels, business and technical issues facing buyers and users of semiconductor IP. For more information and to register go to:
  • Visit us at the U.S. TSMC Technology Symposiums during the following dates:

    - San Jose, California, Tuesday April 13, 2010
    - Austin, Texas, Friday April 16, 2010
    - Boston, Massachusetts, Tuesday April 20, 2010

    If you want to schedule a meeting with Sidense at any of the symposiums, please contact: Jim Lipman, This email address is being protected from spambots. You need JavaScript enabled to view it., 925-606-1370
  • Design Automation Conference
    Anaheim, CA (June 14-16, 2010).
    Join Sidense at the Design Automation Conference at the booth (#521), Monday-Wednesday, June 14-16, 2010, in Anaheim, California.

    Find our IP catalog on


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